Brand from the Inside
Brand for the Outside
A creative and strategic brand agency
Where purpose
powers
performance
We help brands
connect with people
brands
employees
CEOs
HR
We help people
connect with brands
people
customers
clients
businesses
30 years of redefining & revitalising purpose-driven brands
Diversity breeds disruptive brilliance
For three decades, we’ve honed our skills across a vast spectrum of sectors—from FMCG to FinTech, Property to Pharmaceuticals. This diverse experience gives us a superpower: the ability to apply bold, unconventional thinking to any challenge.
This deep history in brand creation has revealed a fundamental truth: The most successful brands are built from the inside out.
That's why we activate brands for the two audiences most critical to your success: Your team and your customers
Culture Comms
Strong brands start within. We transform internal purpose into daily practice, building cultures that win the hearts of your people.
- Purpose & Culture Strategy
- Internal Creative Communications & Engagement
- ‘People Relations’ & Communications
- Culture Brand Management
Creative & Strategic
From strategy to execution, we build brands and campaigns that win the minds of your public.
- Brand & Go-to-Market Strategy
- Creative & Campaign Execution
- ‘Public Relations’ & Communications
- Brand Management
Purpose
Inside or out, every strong brand runs on the same fuel: purpose. It’s the common thread that connects.
Cut the fluff & power your brand purpose in one word
Tired of branding BS and strategic fluff? Our diagnostic tool cuts through the noise to reveal the singular, purpose-driven power that will activate your brand.
Our work, your success story
About Us
First, about you. When you work with We Are Why, your brand becomes our obsession. We dive deep into your purpose, your people, your customers. Forget turnkey solutions or generic campaigns — every partnership we build is unique, created with you, not for you.
We Are Why is led by brand strategist Neil Hazelman and communications leader Bianca Hartge-Hazelman. Together, they fuse big-idea creativity with data-driven substance, guiding a team of purpose-driven collaborators. Our promise is simple: unite purpose with performance so your brand thrives inside and out.
Our Why — Freedom. The freedom that comes from connecting purpose and performance.
Testimonials
-
“The whole team was professional and genuinely passionate about making our brand succeed and I'm looking forward to continuing this journey with them.”
David HarrisCEO at Roadport
-
The campaign we developed together significantly boosted participation and deepened our understanding of our workforce. I highly recommend their services to anyone looking to make a meaningful impact.
Shanyn PayneChief People Officer at Netwealth
-
“The process not only clarified our creative direction but also strengthened our team’s connection and shared vision for the brand. The result is a more vibrant, appealing brand that resonates deeply with our target audience.”
Don NesbitHero Food Solutions
-
"I can’t recommend Neil highly enough! He has helped me with several of my business ventures, uncovering a motivating purpose that positioned me for success."
Adam LeachFounder LandED
-
Great stuff Neil - I love the angle and the approach. Really pleased to have you and Bianca working with us on this.
Ray TubmanFounder at Heir Wealth
-
Massive thanks to you Neil for your outstanding work in helping us to discover our true brand identity!
Junji KamoshidaFounder at Ivory Group
-
"Hooraaaaayyyyyyyyyyyyyy!!!!!!! Yep - that's it. LOVE it! You’re so clever. And YES to this direction... this is where we need to go."
Trenna ProbertFounder of Super Fierce
-
“Love!” That says it all. I am really happy with all that We Are Why have done. I knew they were good when I found myself smiling at my computer while scrolling through their work.
Charmaine TwomeyGARDIOR
-
I’ve been blown away by the creative thinking and execution. We Are Why are serious talent and I’m extremely grateful. They are my go to brand support for any of my new ventures.
Daniel SymondsFounder of The Collectionist